Level Four Sales Executive Apprenticeship

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A Sales Executive is a sales person working in either the Business to Business or Business to Consumer markets with responsibility to sell a specific product line or service. They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close.

Typically, a Sales Executive will deal with a single point of contact for each sale, and will present a pre-considered value proposition. The entire sales process may be completed during a single customer ‘conversation’, or over a series of interactions.
A Sales Executive understands their organisation’s product(s) or service(s) in detail, and is an expert at analysing customer needs and creating solutions by selecting appropriate product(s) or service(s), linking their features and benefits to the customer’s requirements. A Sales Executive will develop customer relationships by establishing rapport and building trust and confidence in their own and their organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which they operate, and by ensuring a positive customer experience.

How will I be assessed?

  • The End Point Assessment consists of three distinct assessment methods, listed below, and both of them must be passed for the apprentice to successfully complete the apprenticeship programme:

    Work-Based Project
  • Presentation, including a sales pitch, with questions and answers
  • Professional discussion supported by a portfolio of evidence, including; A structured Q&A session,  An exploratory discussion

How will the course be delivered?

The delivery will be a mixture of work based training and progress assessment mixed with taught sessions with a college representative throughout the programme at the employers premises to support the 20% off the job training requirement and skills development.

Entry requirements

Individual employers will set the selection criteria for their apprentices.

Additional information

Achievement of the standard meets the eligibility requirements for Sales Certification at Level 4 with the Association of Professional Sales (APS).

For start dates and fees, consult the relevant course guides below or you can request a prospectus by post.

Higher Education Apprenticeship Guide Full-time Course Guide 2021 Part-Time Summer Course Guide