Level Two Marketing and Events Management

This exciting new study programme allows you to specialise in two subjects which are vital to the success of all businesses. You will study a BTEC Technical Certificate in Marketing which includes an overview of marketing theories, how businesses market their products and services, the use of digital marketing and creating a marketing campaign. You will also complete a Level Two Certificate in Event Planning which will provide you with the knowledge and understanding required to plan events across a variety of different sectors.  

What will I study?

Marketing techniques Skills Required for Successful event planning
Market research and marketing methods Digital Marketing
Identifying customer requirements at an event
The role of communication and customer service at events
Recruitment, selection and employment

 

 

How will I be assessed?

Assessment of the BTEC Marketing qualification is by externally-set assignments and an examination. The assessment of the event planning is by internally-set assignments and practical tasks.

How will the course be delivered?

This course is classroom based and you will be encouraged to use our on-line learning resources to further support and develop your knowledge, skills and exam technique away from the classroom. Guest speakers and external business-related activities really bring your business subjects to life.

Entry requirements

Four GCSEs grade D/3 and above to include English and Maths
Or level one diploma
Or introductory diploma

What next?

You can progress to Level Three BTEC Diploma in Business or employment in the business, customer service, event planning and service industries, such as tourism, or an apprenticeship.

Additional information

All study programmes contain English and maths elements.
You will undertake work experience as part of this programme.

For start dates and fees, consult the relevant course guides below or you can request a prospectus by post.

Higher Education Apprenticeship Guide 2019 Autumn Part-time Prospectus 2019 Full-time Course Guide