Retail Manager, Level Four Apprenticeship

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Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills. Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business. Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.

What will I study?

Knowledge units:

  • Understand the importance of upholding brand reputation
  • Understand merchandising
  • Understand effective stock control
  • Understand effective stock control
  • Understand technology
  • Inspire and motivate a team
  • Recruit and retain staff
  • Understand environmental legislation

Skills units:

  • Manage the customer service experience
  • Lead the team to achieve
  • Manage team performance
  • Provide clear direction
  • Communicate marketing objectives
  • Manage team to achieve targets
  • Analyse and interpret product/sales information

 Behaviours and Attitude:

  • Demonstrate integrity
  • Take ownership
  • Show personal commitment
  • Adapt and embrace new technology


How will I be assessed?

Three stages:

  • On Programme- including off the job training and assessment
  • Gateway Assessment –Discussion between employer and provider to agree if learner is ready for end assessment
  • End Point Assessment-Is made up of 4 elements-
  • Knowledge test-structured interview-assessment of portfolio of evidence-professional discussion relating to CPD activity

Entry requirements

You would have worked within a supervisory role to start on this apprenticeship standard.

What next?

Retail store manager, senior retail manager, or area manager position.

Progression to Level 5 Management

Additional information

For start dates and fees, consult the relevant course guides below or you can request a prospectus by post.

Higher Education Apprenticeship Guide Full-time Course Guide 2021 Part-Time Spring Course Guide