Retail Manager, Level Four Apprenticeship

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Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills. Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business. Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.

What will I study?

  • retail principles and practices
  • business principles and practices
  • customer service
  • marketing and merchandising
  • leadership
  • developing and managing teams

Entry requirements

You would have worked within a supervisory role to start on this apprenticeship standard.

What next?

Retail store manager, senior retail manager, or area manager position.

Additional information

For start dates and fees, consult the relevant course guides below or you can request a prospectus by post.

Full Time 2018 Higher Education 2018 Autumn Part-time course guide Apprenticeship Guide