Students given Choices

29th January 2008 1:43pm - Return to press releases

East Riding College is supporting the new national NHS Website Choices Service Campaign, aimed at young people to raise awareness of information, help and support available locally, particularly in relation to sexual health, alcohol and smoking.

Young people can text a local number to receive advice and local service information direct to their mobile phones, whenever they need it.  Multimedia messages with health information will also be sent out via Bluetooth.  Young people will receive these messages in settings such as nightclubs and colleges raising awareness further.

East Riding College want to be involved in promoting the new service available to their young people and were delighted to invite Jane and her team into the College.  During the visit Jane and her team gave a demonstration of how the service worked by sending out a message via Bluetooth to the students.   The students received an animated message directing them to a website listing health services available. Every student who took part was entered into a raffle with the opportunity to win an iPod Shuffle.

Jane Warren, from NHS Choices explained what the aim of the campaign is.  She said, ?Learning Networks have been set up, where groups of Primary Care Trusts work with the Department of Health on a series of pilots to test the best way to localise Choices.  The Humber Learning Network Pilot project is the first network to go live in the Country.  We want to promote the project as widely as possible by reaching as many young people in as many settings as possible including health professionals, the voluntary sector and education.

The Website will contain directories of health services in the Humber as well as local, health-related articles and case studies.  The focus will be on the priority issues, sexual health, alcohol and smoking.?

Tracey Heywood, College Enrichment Officer said, ?The College is delighted in participating with NHS Choices in another new marketing campaign to raise awareness of sexual health to young people.  To be able to target our young people with this new modern initiative and add to our already existing awareness campaign, can only be another positive step in our continual support.?