Students benefit from road safety event

21st October 2013 11:14am - Return to press releases

Students benefit from road safety event

Students at East Riding College have been learning about the consequences of dangerous driving at an innovative event at its Beverley campus.
The College organised the “speed dating” road safety event in conjunction with the TOM Foundation, a local charity, to press home the message about driving carefully to young people.
It saw students talking with paramedics, police, firefighters and representatives of the TOM Foundation and Safer Roads Humber, spending five minutes with each before moving onto the next.

Enrichment officer Tracy Underwood said: “All of the students who attended this event thought it was thought provoking and vital to all young drivers and car passengers.
“The event raised their awareness of the effects and consequences of dangerous driving through talks and imagery, which will stay with them for long time.”

The event continued an association with the TOM Foundation, which has worked with the College on a road safety promotional campaign which is to be used regionally.
The campaign, developed by Leven company Harper Creative, is being funded by The TOM Foundation and by Yorkshire Ambulance Survive charitable fund.
The images of the students will play a vital role in demonstrating carelessness and common actions that can leave drivers and passengers in extremely dangerous situations.
The topics being targeted by the campaign are talking on the phone whilst driving, texting and driving, not wearing seatbelts, and passenger distraction that can lead to car accidents


Notes to editors

For more information about this press release, call Matthew Croshaw, marketing and communications manager, on 01482 390720 or email [email protected]