Students benefit from road safety event

24th October 2014 10:26am - Return to press releases

Students benefit from road safety event

Road safety organisations and emergency services pressed home the consequences of dangerous driving at two innovative events at East Riding College.
The College organised the “speed dating” road safety events in conjunction with the TOM Foundation, a local charity, to communicate messages about driving carefully to young people at its Beverley and Bridlington campuses.
It saw students talking with paramedics, police, firefighters and representatives of the TOM Foundation and Safer Roads Humber, spending five minutes with each before moving onto the next.

Enrichment officer Tracy Underwood said: “This is such an effective way to communicate to students the dangers of driving and really ensures they understand what the road safety professionals are saying to them.
“Rather than sitting and listening to presentations without participating, the speed dating format engages people in small groups and encourages them to ask questions and take part in discussions.”

Student Lewis Singleton said: “I thought the speed dating event was a very valuable exercise to take part in. It was a real eye opener.
“The stories that were told by the services were truly incredible.”

The event continued an association with the TOM Foundation, which has worked with the College on a road safety promotional campaign which has been used regionally.  The campaign, developed by Leven company Harper Creative, was funded by The TOM Foundation.
The images of the students will play a vital role in demonstrating carelessness and common actions that can leave drivers and passengers in extremely dangerous situations.
The topics being targeted by the campaign are talking on the phone while driving, texting and driving, not wearing seatbelts, and passenger distraction that can lead to car accidents.

For more information about East Riding College, go to For more information about the TOM Foundation, go to


Notes to editors

For more information about this press release, call Matthew Croshaw, marketing and communications manager, on 01482 390720 or email [email protected]